Pinterest is primarily a visual website. Although, Instagram and Facebook are also visual websites only Pinterest differs from them in various ways. Firstly, Pinterest does not show any news feed on its website and secondly, it is more of a search engine than the platform of social media. People search for a keyword and it shows them relevant images related to that keyword.
How Pinterest works
Pinterest is like an image repository that allows its users to share images among themselves. Users surf the website for images and if he likes an image on someone else board they place it or pin it on their own boards. The pins portray items that the owner of that particular board have or wishes to have in future. People usually surf stuff they want to buy. Hence, if a retailer has some product on his board and some consumer reaches that board surfing across the website then there is a chance that the consumer also pins that product and might make a deal with the retailer to buy that product. This gives Pinterest huge potential to advertise products and brands through its website.
How Pinterest Influencers promote the brand
In order to make a marketing strategy successful on the Pinterest platform then one needs to make sure to have the perfect combination of individual pins and boards that can attract viewers and gain their interest. Top Pinterest influencers make use of the platform in various creative ways to reach the target audience.
- Although Pinterest has less user activity as compared to Facebook or twitters, however, people surf this site with an intent to buy a product. Influencers make contracts with individuals and make their guest board appear on their own page or social media platform. This brings a number of new users and increases the number of pins on average.
- Influencers make sure that the boards of their client feature only high-quality pins. This ensures that only the relevant content reaches to their target audience.
- Influencers also focus on gathering an audience by solving their problem, completing some project or by creating something new. Placing images of results of an individual’s work also promotes their brand.
Investing in a full-fledged market strategy is beneficial for a business. Top Pinterest influencers promote advertisement of their clients brand and make their work visible to the consumers on a much larger scale.